The Indiana Soybean Alliance, with support from the United Soybean Board and SYNLawn Indiana, is kicking off a new partnership with the Indianapolis Colts. The partnership features soy-backed SYNLawn artificial grass to be used during 2021 pre-game and traveling educational exercise programs, which will be held once COVID-19 limitations end. The partnership helps further the educational efforts on the many benefits offered by U.S.-grown soybeans, as well as the soy checkoff’s positive impact on building new markets for the industry, according to USB. Participating children and adults will have the opportunity to learn about soy while enjoying the Colts’ popular “Touchdown Town” 40-yard dash across SYNLawn. Use of soybean oil and other plant-based renewable materials qualifies multiple SYNLawn products for the U.S. Department of Agriculture’s Certified Biobased Product label. According to a report USDA released in July 2019, biobased products contributed $459 billion to the U.S. economy in 2016. Additionally, SYNLawn’s soy-backed grass is recyclable and conserves water.
U.S. Soy Turf to Cover More Ground Than Ever in 2021
