Fargo, North Dakota – Small Business Saturday was observed in downtown Fargo with a holiday pop-up market at Cellar 624.
Numerous small businesses from all throughout North Dakota got the chance to offer their handcrafted jewelry, arts and crafts, and samples to potential buyers.
This time of year, consumers are extra careful about where they spend their money thanks to inflation.
Vendors were eager to showcase their expanding businesses to attendees.
“[It’s great] being around the people and having a face out in the community and being able to visit with people around the community,” Ben O’Neil, owner of The Ben’s Hot Sauce in West Fargo. “We get a lot of talk with our pepper growing and some of the sources people have around. It’s really fun to see people at various spots around town and repeat customers. Everything we do, we grow it ourselves or source locally. We like to keep everything kind of fresh and local as it is as well as our purchases.”
In contrast to Black Friday and Cyber Monday, American Express developed Small Business Saturday in 2010 to encourage holiday shoppers to support local companies.
