Richmond, VA – According to the state officials, the coming-of-age musical is set in Virginia Beach in the summer of 1977, and inspired by Atlantis Apartments, Williams’ childhood neighborhood.
Kelvin Harrison Jr. is set to star, with Michel Gondry directing the project based on a script by Martin Hynes and Steven Levenson.
Pharrell Williams and Mimi Valdés will produce through i am OTHER, and Gil Netter (Just Mercy, The Blind Side) will produce through Gil Netter Productions.
This project marks another major production choosing Virginia, following recently filmed projects including seasons one and two of the Apple TV+ series Swagger, filmed in Central Virginia and Hampton Roads, and the critically acclaimed series Dopesick, filmed in Central Virginia and Clifton Forge.
The film will be eligible to receive a Virginia film tax credit or grant.
The exact amount will be based on the number of Virginia workers hired, Virginia goods and services purchased, and deliverables including Virginia tourism promotions.
